Gary Farha

President & CEO
CustomerFirst Renewables

Gary Farha is Founder, President and CEO and leads CFR’s business strategy, customer relationships, and operations. Previously, Gary was a senior partner at McKinsey & Company, where he served energy and industrial clients over a 19-year career and co-led its global innovation practice. He was also Vice President of Growth and Innovation at Danaher Corporation, a Fortune 150 diversified technology company, and worked in multiple financial roles at Kansas Gas and Electric Company. He is a chartered financial analyst (CFA). Gary has led CFR since its inception in 2010.

CustomerFirst Renewables (CFR) is a trusted energy advisor that helps clients develop actionable energy strategies, implement tailored solutions, and optimize performance over time. We support our corporate, institutional and government clients by engaging stakeholders and competitively sourcing and implementing optimized solutions. As a fully independent advisor, we provide objective analysis and guidance. Our team offers end-to-end expertise in all dimensions of the energy value chain, from technical, financial and risk analysis, to management consulting and procurement know-how.

Since its inception in 2010, CFR has been a mission-driven organization focused on doubling renewable electricity use in the U.S. by 2025 by helping clients secure cost-effective solutions. 

As a fully independent advisor, CFR works solely on behalf of corporate, institutional and government clients, and provides unbiased and transparent analysis and guidance. We offer support that is not financially beholden to any project, product, developer or utility. This allows us to provide optimized advice and fully leverage competitive forces to our client’s benefit.

CFR team’s experience spans nearly 3 GW of new renewable energy projects for over 40 large institutions, businesses, and government agencies. Over the past eight years, CFR has advised clients in various industries and locations coast-to-coast on renewable energy opportunities in the U.S., Canada, Mexico and other countries, and enabled a variety of projects across multiple geographies in the U.S. The size of client projects has ranged from <1 MW to 240 MW.