Jessica Lall is the President and CEO of Central City Association (CCA), a premier advocacy organization committed to enhancing Downtown Los Angeles’ vibrancy and increasing opportunity in the region. CCA members include large employers, cultural institutions, housing developers and service providers. Prior to leading CCA, Jessica was Executive Director for the South Park Business Improvement District in Downtown L.A. and served as Senior Policy Director for former Mayor Villaraigosa.
Active in the civic community, Jessica ran for Mayor of Los Angeles in 2021, focusing her campaign on proactive solutions to homelessness. She serves on the Los Angeles Homeless Services Authority Commission as an appointee of Mayor Garcetti. Jessica was named the Barbara Boxer Fellow for USC’s Center for the Political Future where she will teach a course called Local Leadership & Community Systems Change in Fall 2022.
Jessica is a graduate of USC and the Coro Fellowship in Public Affairs. She lives in L.A. with her husband and their two-year-old daughter.