Robin Raj 

Co-Founder & Chief Creative Officer, Solar AquaGrid

An award-winning creative director, writer, and veteran of purpose-driven communications, Robin Raj has harnessed the power of media, storytelling, and community engagement to advance social responsibility, sustainability, and climate action for some of the world’s best-known brands and organizations for three decades – from Amnesty International, Bloomberg Philanthropies, NRDC, Sierra Club, Rock the Vote, and World Wildlife Fund, to Levi's, Major League Baseball, NBC Universal, Stanford Medicine, and Walmart Sustainability program.

In 2017, Raj co-founded Solar AquaGrid with social entrepreneur Jordan Harris to help conserve water, land, and generate renewable energy at scale by reimagining our water/energy infrastructure and covering large swaths of California’s 4,000 miles of canals with solar canopies.

Robin previously launched Citizen Group in 2006, a creative marketing/social impact agency he continues to lead as Executive Creative Director. Among Raj's credits: Working with NRDC and professional sports leagues to give rise to the global green sports movement; creation of the Imagine and Instant Karma campaigns for Amnesty International which ran in more than 65 countries; and creation of the NYNEX Yellow Pages Human Cartoons campaign at Chiat/Day, voted one of Adweek’s 25 Greatest Ad Campaigns.

Robin was privileged to start his career working closely with ad legends Jay Chiat and Hal Riney before founding three agencies of his own and being named to AdWeek's Creative All-Stars List in 1990. Raj has served as a long-term board member of the Green Sports Alliance and as advisor to the Plastic Pollution Coalition and University of California Climate Change working group. His recent work on Project Nexus, California’s first solar canal project, earned Robin and his colleagues the Edmund G. "Pat" Brown Award from the California Council for Environmental and Economic Balance (CCEEB).