Yellow Taxi

L.A. Yellow Cab’s Bill Rouse on the Future of Taxis & Collaborations with Uber

Issue: 
Bill Rouse

Since the advent of Uber, Lyft, and other Transportation Network Companies (TNC’s), taxi businesses like Los Angeles Yellow Cab have been exploring ways to reinvent their business models and claim back lost revenue from their new, less regulated competitors. Over the last decade, with the passage of AB1069 which eased regulatory burdens on Taxis and a pivot to more contract work, taxi cabs have begun to recover. On the other side of the street, TNCs are now looking to fill the gaps in their own service by teaming up with the once-upon-a-time enemy cab companies, with Uber and LA Yellow Cab being the most recent of those collaborations. VX News spoke with Bill Rouse, CEO of Southern California taxi operations, about his new partnership and the collaborative benefits to be seen by taxi operators. Rouse also addresses the taxi industry future, the not-so-threatening robotaxi business, and future groundside operations at LAX.