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Haruo Soga is the Executive Director of East Japan Railway Company, New York.
Over a more than 30 year career with JR East, he has been engaged in marketing activities in expanding the company's railway business and developing new business sectors for one of the world’s largest and most profitable railway companies – with fiscal year 2018 passenger volume of nearly 6.5 billion riders (over 17 million passengers per day), and annual operating revenues of $27.8 billion. In addition to developing new products and services to create demand for railway use, he spearheaded massive promotional activities in synergy with local government agencies and economic organizations. Success in these activities resulted in the Government of Japan designating him as an advisor in revitalizing regional economies within Japan.
His long experience and deep expertise in the field of transportation led to his selection to serve as Director of Japan’s oldest and most authoritative institute of transportation economics. He has also served as Editor of Japan’s journal for the transportation industry, operators and researchers, promulgated through Japan’s Ministry of Land, Infrastructure, Transportation and Tourism (MLIT).
He graduated from the Faculty of Business and Commerce, Keio University in Tokyo, 1989.