Rani Narula-Woods

Senior Director, Special Projects, Office of Extraordinary Innovation
LA Metro

Rani Narula-Woods is a seasoned program director with experience in the design and implementation of new mobility products and services. She serves as the Sr. Director, Special Projects, in LA Metro’s Office of Extraordinary Innovation. In this capacity, she leads the agency’s research, testing, and evaluation of demand-response technology with a focus on the integration of user experience (UX) and user interface (UI) design into transit service planning and operations. Under the leadership of LA Metro’s Chief Innovation Officer, Rani has been tasked with the delivery and evaluation of a new on-demand service. The pilot project may offer the largest public deployment of demand-responsive service in the U.S. to-date. 

In 2016, Rani co-authored the Los Angeles County Shared Mobility Action Plan which set targets for the deployment of new technology enabled services and identified local, regional, and federal financing opportunities. The Plan is referred to as a national model for DOTs and transit agencies alike. 

Rani previously established the Shared-Use Mobility Center’s California programming and directed transportation research and funding strategies for the local federation of the AFL-CIO. She is a founder of a technology start-up working in artificial intelligence and natural language processing.