William Rouse

General Manager
Yellow Cab of Los Angeles

As the fourth generation of his family in the taxicab business, William J. Rouse serves as General Manager of five taxicab fleets in the greater Los Angeles area, including Yellow Cab of Los Angeles, Long Beach Yellow Cab, United Checker Cab, South Bay Yellow Cab and Fiesta Taxi.  ASC is the largest taxicab organization in the Western United States with more than 1200 vehicles in its combined fleet.

Mr. Rouse is also affiliated with the management of San Diego Yellow Cab, with 330 vehicles in service, and California Yellow Cab, in Orange County, California, with over 200 vehicles.

Mr. Rouse graduated from the University of Southern California in 1988 with a Bachelor of Science degree in Business Administration, with an emphasis in Finance and Business Economics. He received his law degree from the University of Southern California and was admitted to the bar in 1992. 

Mr. Rouse is the past President of the Taxicab Limousine & Paratransit Association (TLPA), his industry’s international taxicab trade association.  He is also serving his second term as President of the Taxicab Paratransit Association of California (TPAC), the industry’s statewide trade association.  He also recently completed a two-year term as Chair of the Long Beach Area Convention and Visitors Bureau.